Cheapest 77-inch TVs right now

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Cheapest right now: LG 77" OLED EVO G4 4K UHD Smart TV (2024) at $4,888. The 6 models we track run $4,888-$6,995. Updated 5 Aug 2026

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LG 77" OLED EVO G4 4K UHD Smart TV (2024) LG ★★★★★ 4.57 (364 reviews)

from $4,888

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Samsung 77" S95F OLED 4K Smart AI TV [2025] Samsung ★★★★★ 4.76 (106 reviews)

from $5,488

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LG 77" OLED EVO AI C6 4K Smart TV [2026] LG ★★★★★ 4.83 (1625 reviews)

from $5,495 $4 off (0%)

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Samsung 77" S90H OLED 4K Smart AI TV [2026] Samsung ★★★★★ 4.93 (102 reviews)

from $5,495

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LG 77" OLED EVO AI G6 4K Smart TV [2026] LG ★★★★★ 4.71 (632 reviews)

from $6,365 $1130 off (15%)

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Samsung 77" S95H OLED 4K Smart AI TV [2026] Samsung ★★★★★ 4.87 (247 reviews)

from $6,995 $1000 off (13%)

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Our pick

Best-rated of the lineup at 4.93/5 (102 reviews), from $5,495.

Frequently asked

What's the cheapest 77-inch TV right now?

The LG 77" OLED EVO G4 4K UHD Smart TV (2024) at $4,888, as of 5 Aug 2026.

How much does a 77-inch TV cost?

Currently $4,888 to $6,995 across the 6 models we track.

Which 77-inch TV is the best pick?

Our pick is the Samsung 77" S90H OLED 4K Smart AI TV [2026] (4.93/5), from $5,495.