Samsung 77" S95F OLED 4K Smart AI TV [2025]

Key Features

Samsung's most advanced AI powered 4K processor
Powered by 128 AI neural networks, this AI processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you're watching streaming services, playing your favourite video games, or watching live sports.
* Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode. * Based on internal tests only. Performance results may vary depending on a number of factors.

Upgrade your content up to 4K with AI*
Watch your favourite content in more brilliant detail. Our AI processor can take content and enhance it up to 4K resolution with 128 AI neural networks — all while maintaining sharp and smooth picture quality.*
* Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

Enjoy the action with minimal distraction
Anti-glare technology reduces glare from external light sources, such as indoor lighting. Now you can enjoy your favourite entertainment without closing the blinds.*
* The S95F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

Exceptional detail unveiled
Enjoy a majestic viewing experience that is up to 70% brighter than Samsung's OLED HDR+. Every pixel work in sync to create richer contrast, brighter brights and deeper blacks.*
* Source content must be HDR10+ format. The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

Deep blacks, clean whites and lively colours
Experience deep blacks, clean whites and vibrant colours with OLED. Utilising over 8 million specially engineered self-illuminating pixels for a more precise and brighter picture than ever before.*
* Compared to previous generation Samsung OLED S90D. Picture quality may vary depending on quality and resolution of source content and viewing conditions.

Get ultra-smooth motion for games up to 165Hz
Level up your gaming experience with exceptional motion enhancements up to 165Hz VRR. Providing crisp visuals at high speeds, unlock peak performance in every round.* HDMI 2.1 compatibility provides access to ultra-high bandwidth for compatible devices, helping you keep ahead of the competition.*
* Requires compatible gaming PC supporting 4K resolution, 165Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

Easily discover and access your games from one screen
Save time and speed up the game selection process.* Stream over 100 blockbuster games with Xbox Game Pass or access other cloud gaming services – no downloads and console required.** Plus, find your console gaming and standalone apps like YouTube, Spotify, Twitch & Discord all in one place.*
* A controller may be required depending on the specific game being played on the Gaming Hub. Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account.
** Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

Seamless game setting optimisation
Let your TV automatically detect your game type and select the optimal settings, for a hassle-free gaming experience.*
* AI Auto Game mode works for console games only.

Tear free, stutter free, low latency HDR gaming
Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, FreeSync Premium Pro provides an immersive HDR gaming experience. It produces exceptional high dynamic range visuals while maintaining low latency for effortlessly smooth gameplay.*
* Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

Auto Low Latency Mode (ALLM)
Experience reduced lags with your gameplay! Auto Low Latency Mode automatically adjusts the latency setting allowing for fast, smooth, low input lag optimised for your game.*
* Compared to previous Samsung Smart TV.

An incredible Dolby Atmos experience
Enjoy incredible sound with Dolby Atmos support to deliver larger-than-life audio experiences.*
* Source content must be Dolby Atmos® enabled for Dolby Atmos® playback.

Experience audio in action