Samsung 77" S95H OLED 4K Smart AI TV [2026]

Key Features

See real blacks and colour, enhanced by Glare Free
The S95H delivers deep blacks with Real Black* performance and lifelike colour with PANTONE Validated® certification*, for a more authentic, immersive picture. With certified Glare Free* technology, you can get stunning contrast and clarity with fewer reflections, so virtually every scene looks rich, vibrant, and true to life, even in bright rooms.
*VDE Testing and Certification Institute evaluated the S95H for Real Black performance (Black level ≤ 0.005cd/m²; Greyscale discrimination (@500 Lx ambient; Gloss Unit ≤ 15GU). Test Report 332597-TL6-1, valid until 04/03/202. The S95H meets the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions. The S95H has been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026.

A design made to be seen
FloatLayer Design allows the TV to mount flush against the wall, creating a clean, look that appears to float effortlessly in place. With a refined bezel designed to match beautifully into any interior, it delivers a sophisticated aesthetic to any space.

Ultra-smooth gaming, built for gamers
Unlock the ultimate gaming experience with Motion Xcelerator 165Hz, NVIDIA G-SYNC, and AMD FreeSync Premium Pro. Enjoy ultra-smooth, tear-free gameplay with low latency and real-time responsiveness,so every move feels fast, sharp, and more immersive.
* AMD FreeSync™ requires a compatible gaming PC with a FreeSync-compatible AMD graphics card or APU.
** NVIDIA® G-SYNC® Compatible requires a-G-SYNC compatible NVIDIA graphics card or a FreeSync-compatible AMD graphics card or APU and requires enabling VRR settings in both the TV and GPU driver settings.
^ Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

Ask your companion. Samsung Vision AI is here.
Getting help from Samsung Vison AI Companion has never been easier —whether it’s recommending what to wear based on trending clothing styles, or finding the perfect brunch spot nearby. Responses come instantly with related video/image options to choose from, making your discovery richer and more personalised than any other AI assistant on your TV.

Feel the stadium at home with AI-enhanced viewing
AI Soccer Mode Pro automatically detects live matches and helps optimise picture and sound for soccer. Designed to sharpen player detail, and produce a balanced crowd atmosphere with clear commentary, so every moment feels more immersive and match-ready, with minimal distractions.*
*AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use

Total control of each sound layer individually with one command
With a single on-screen adjustment or voice command, you can raise or lower an individual layer to suit what you’re watching or playing. AI Sound Controller Pro analyses audio in real time and intelligently separates it into three layers: voice, music, and sound effects, for a fully personalised listening experience.*
*Availability and performance will vary according to several factors including source content and application in use. Not all accents, dialects and expressions may be recognised by voice command.

Make your own AI-generated on screen images to match your mood
Set the tone of your space with AI-generated on-screen images, made to match your day. Simply choose keywords that capture the ambience you want, and Generative Wallpaper creates stunning visuals tailored to your selection.
*The number of attempts allowed per day may be limited.

Unlock powerful 4K AI processing with NQ4 AI Gen3 Processor
Powered by 128 AI neural networks, this AI processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you're watching streaming services, playing your favourite video games, or watching live sports.*
* Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

Upgrade your content up to 4K with AI*
Samsung's 4K AI Upscaling Pro technology powered by 128 AI neural networks transforms content into a 4K resolution. Our Micro RGB AI Engine enables sharp and smooth picture quality."