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Cheapest 77-inch TVs right now

3 results

Cheapest right now: Samsung 77" S95F OLED 4K Smart AI TV [2025] at $5,488. The 3 models we track run $5,488-$6,995. Updated 5 Aug 2026

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1
Samsung 77" S95F OLED 4K Smart AI TV [2025]
Samsung 77" S95F OLED 4K Smart AI TV [2025] Samsung ★★★★★ 4.76 (106 reviews)
  • Screen size 77in
  • Panel OLED
  • Smart OS Tizen
  • Refresh rate 165Hz
from $5,488 JB Hi-Fi Compare prices
2
Samsung 77" S90H OLED 4K Smart AI TV [2026]
Samsung 77" S90H OLED 4K Smart AI TV [2026] Samsung ★★★★★ 4.93 (102 reviews)
  • Screen size 77in
  • Panel OLED
  • Smart OS Tizen
  • Refresh rate 165Hz
from $5,495 JB Hi-FiSamsung Compare prices
3
Samsung 77" S95H OLED 4K Smart AI TV [2026]
Samsung 77" S95H OLED 4K Smart AI TV [2026] Samsung ★★★★★ 4.87 (247 reviews)
  • Screen size 77in
  • Panel OLED
  • Smart OS Tizen
  • Refresh rate 165Hz
from $6,995 $1000 off (13%) JB Hi-FiBing Lee Compare prices
Our pick
Samsung 77" S90H OLED 4K Smart AI TV [2026]
Best-rated of the lineup at 4.93/5 (102 reviews), from $5,495.

Frequently asked

What's the cheapest 77-inch TV right now?

The Samsung 77" S95F OLED 4K Smart AI TV [2025] at $5,488, as of 5 Aug 2026.

How much does a 77-inch TV cost?

Currently $5,488 to $6,995 across the 3 models we track.

Which 77-inch TV is the best pick?

Our pick is the Samsung 77" S90H OLED 4K Smart AI TV [2026] (4.93/5), from $5,495.