Samsung 55" S90H OLED 4K Smart AI TV [2026]

Key Features

Ask your companion. Samsung Vision AI is here.
Getting help from Samsung Vision AI Companion has never been easier —whether it’s recommending what to wear based on trending clothing styles, or finding the perfect brunch spot nearby. Responses come instantly with related video/image options to choose from, making your discovery richer and more personalised than any other AI assistant on your TV.

AI Soccer Mode Pro
AI Soccer Mode Pro automatically detects live matches and helps optimise picture and sound for soccer. Designed to sharpen player detail, and produce a balanced crowd atmosphere with clear commentary, so every moment feels more immersive and match-ready, with minimal distractions.*
*AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use

AI Sound Controller Pro
With a single on-screen adjustment or voice command, you can raise or lower an individual layer to suit what you’re watching or playing. AI Sound Controller Pro analyses audio in real time and intelligently separates it into three layers: voice, music, and sound effects, for a fully personalised listening experience.*
*Availability and performance will vary according to several factors including source content and application in use. Not all accents, dialects and expressions may be recognised by voice command.

NQ4 AI Gen3 Processor
Powered by 128 AI neural networks, this AI processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you're watching streaming services, playing your favourite video games, or watching live sports.*
* Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

Glare Free with Real Black & Colour
The S90H delivers deep blacks with Real Black* performance and lifelike colour with PANTONE Validated® certification*, for a more authentic, immersive picture. With certified Glare Free* technology, you can get stunning contrast and clarity with fewer reflections, so virtually every scene looks rich, vibrant, and true to life, even in bright rooms
*VDE Testing and Certification Institute evaluated the S90H for Real Black performance (Black level ≤ 0.005cd/m²; Greyscale discrimination (@500 Lx ambient; Gloss Unit ≤ 15GU). Test Report 332597-TL6-1, valid until 04/03/2027. The S90H meets the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions. The S90H has been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

OLED HDR+
Enjoy striking brightness and deep contrast with OLED HDR+, powered by the NQ4 AI Gen3 Processor. By analysing each scene in real time, it intelligently boosts brightness and contrast to help even the finest details remain visible. With HDR10+ Adaptive and Gaming support, virtually every scene is optimised for clarity, depth, and realism across streaming and gaming content.*
*Separate subscriptions required for certain streaming and gaming services. Terms apply. The range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications. Viewing experience may vary according to types of content and format. Compared to S85H.

Deep blacks, clean whites and lively colours
Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colours. With self-illuminating pixels, what you see is a picture that's pure, bright and always stands out.

AI Motion Enhancer Pro
Our AI Gen3 processor leverages AI to sharpen and smooth out the motion of objects and text. This takes watching live sports and action movies to another level.*
* Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection, Game Mode and Filmmaker Mode.

Playing video
Boost shows and movies to 4K resolution

4K AI Upscaling Pro
Watch your favourite content in brilliant detail. Our AI processor can take content and enhance it up to 4K resolution with 20 AI neural networks — all while maintaining sharp and smooth picture quality.*
* Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

Auto HDR Remastering Pro