98" The Frame LS03HE 4K Samsung Vision AI Smart TV (2026)

Key Features

Ask your companion. Samsung Vision AI is here.
Getting help from Samsung Vison AI Companion has never been easier —whether it’s recommending what to wear based on trending clothing styles, or finding the perfect brunch spot nearby. Responses come instantly with related video/image options to choose from, making your discovery richer and more personalised than any other AI assistant on your TV.
*Information based on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary. Available on 2025 Q7F and above, and 2026 TVs.

Modern Frame Design with Built-in Solution
With a sleek, modern design, The Frame is a masterpiece in itself. Designed to sit flush to the wall & created with a built in connection solution. It's never been easier to keep your space looking minimalist.
*Compared to traditional TVs. Built in Solution designed for house with dry walls. Requires drilling holes into wall. Not compatible with Wireless One Connect.

Art Mode
Transform The Frame into art when you're not watching TV. Pick your masterpiece from Samsung Art Store's curated collection of over 5,000+ world famous artworks*.
* Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

Glare Free with QLED
The Frame delivers incredible picture quality and lifelike colour with PANTONE Validated® certification*. Powered by Samsung's most advanced Glare Free technology*, it is designed to reduce reflections while minimising visual discomfort, even in bright indoor lighting. Combined with QLED, it helps ensure great clarity and art quality, so virtually every image looks focused and beautifully true to life.*
*The LS03HE meets the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes. The LS03HE has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

Quantum HDR
Experience the full power in every image. The dynamic tone mapping of HDR10+ creates deeper blacks, more vibrant imagery, and details that always shine through.*
* Compared to SDR content on previous Samsung TV models. The range of Quantum HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

NQ4 AI Gen2 Processor
This processor uses the power of 20 AI neural networks to optimise picture and sound quality. The result is superb performance, whether you're watching streaming services, playing your favourite video games or watching live sports.
* Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

Generative Wallpaper
Simply choose the keywords that capture the ambiance you want to get, and let the Generative Wallpaper work its magic. The AI will provide stunning images that beautifully fits your selection. Share the joy of making your own visual experience with your loved ones and effortlessly change your home's atmosphere, no matter the occasion.*
*Requires internet connection and Samsung Account. Number of daily attempts may be limited.

Active Voice Amplifier Pro
Enjoy clear dialogue, no matter what's going on. Our AI technology enhances voice clarity by analysing ambient noise and background sounds from your content.*
* Performance may vary depending on installation environment and surroundings.

4K AI Upscaling
Watch your favourite content in brilliant detail. Our AI processor can take content and enhance it up to 4K resolution with 20 AI neural networks — all while maintaining sharp and smooth picture quality.*
*Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

Colour Booster Pro
Colour Booster Pro transforms the way you experience TV by leveraging AI to intelligently enhance colour expression, making each scene more vivid and dynamic.
*Compared to 2025 Samsung Smart TV.

AI Motion Enhancer Pro
Samsung's AI Gen3 processor leverages AI to sharpen and smooth out the motion of objects and text. This takes watching live sports and action movies to another level.*
* Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.