Samsung 77" S85H OLED 4K Smart AI TV [2026]

Key Features

Samsung Vision AI Companion
Getting help from Samsung Vision AI Companion has never been easier —whether it’s recommending what to wear based on trending clothing styles, or finding the perfect brunch spot nearby. Responses come instantly with related video/image options to choose from, making your discovery richer and more personalised than any other AI assistant on your TV.

AI Soccer Mode
Turn on AI-driven picture and sound tuning made for soccer. Enhance player detail with clear commentary to help you follow every pass and every moment with stadium-like intensity. With smart scene-by-scene optimisation, your TV automatically helps deliver a sharp, immersive match-day experience, so you can stay locked into the game from kick-off to final whistle.*
*AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use

AI Sound Controller
AI Sound Controller analyses audio in real time and intelligently separates it into two layers: voice and sound effects. With a single on-screen adjustment or voice command, you can raise or lower an individual layer to suit what you’re watching or playing, helping to keep dialogue clear, reduce background noise, and deliver a more personalised listening experience.*
*Availability and performance will vary according to several factors including source content and application in use. Not all accents, dialects and expressions may be recognised by voice command.

NQ4 AI Gen2 Processor
This processor uses the power of 20 AI neural networks to optimise picture and sound quality. The result is superb performance, whether you're watching streaming services, playing your favourite video games or watching live sports.
* Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

OLED HDR
Samsung's NQ4 AI Gen2 processor uses the power of 20 AI neural networks to analyse each scene and boost brightness. The result is a beautifully bright screen with incredible contrast, which brings hidden details to light.
* Source content must be HDR10+ format. The range of HDR luminance is based on internal testing standards and subject to change according to viewing environment or specific conditions.

Deep blacks, clean whites and lively colours
Samsung’s unique OLED expresses deep blacks, clean whites and a full range of lively colours. With self-illuminating pixels, what you see is a picture that's pure, bright and always stands out.

4K AI Upscaling
Watch your favourite content in brilliant detail. Our AI processor can take content and enhance it up to 4K resolution with 20 AI neural networks — all while maintaining sharp and smooth picture quality.*
* Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

Auto HDR Remastering
Automatically upscale your standard dynamic range (SDR) content into high dynamic range (HDR) quality by using AI algorithms to deliver brighter highlights, more vibrant colours and clearer details.*
* Compared to SDR content on 2025 Samsung TV models. Picture quality of upscaled content will vary depending on several factors such as the quality and resolution of source content. May not apply to PC connection and Game Mode.

Premium Gaming Pack
Unlock a premium gaming experience and get ready to lift your game with Motion Xcelerator 120Hz, NVIDIA G-SYNC and AMD FreeSync Premium. Enjoy immersive gameplay with ultra-smooth, tear-free, low latency and real-time responsive performance.
* AMD FreeSync™ requires a compatible gaming PC with a FreeSync-compatible AMD graphics card or APU. NVIDIA® G-SYNC® Compatible requires a-G-SYNC compatible NVIDIA graphics card or a FreeSync-compatible AMD graphics card or APU and requires enabling VRR settings in both the TV and GPU driver settings. Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

Motion Xcelerator 120Hz
Level up your gaming experience with exceptional motion enhancements up to 120Hz VRR. Providing crisp visuals at high speeds, unlock peak performance in every round.* HDMI 2.1 compatibility provides access to ultra-high bandwidth for compatible devices, helping you keep ahead of the competition.*
* Requires compatible gaming PC supporting 4K resolution and 120Hz Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.